1. Social media is rarely the sole source for brand communication for all the reasons below except:
Social media may not be as effective in attractive new users
Social media may not be as effective in driving brand penetration
Social media does not engages consumers equally
Brands and products do not vary in how social they are online
Only some consumers want to engage with some brands and even then only some of the time on social media
2. One of your classmates spent way too much time building Corvettes on Chevy’s website this semester and won’t shut up about ordering a maxed-out 2018 Corvette. While Corvettes start at $55k, the car he’s ordering will cost $104,535. If he takes out a 7-year (84 month) load at a 2.49% APR compounded monthly, what will his monthly payments be?
A. $1,244
B. $1,357
C. $2,981
D. $10,186