Subject - Customer behavior
Write a 1500 word essay on the following topic.
Social media has been described as the new hybrid element of the promotion mix. When considering marketing and consumption communities and communication within groups, what role might social media play in developing the promotion element of the marketing strategy, and does the use of social media strengthen the influence of opinion leaders? Use examples to support your answer.
Additional Assessment Guidelines
Use essay format to answer this question
- Ensure that you draw sufficiently on theoretical concepts of consumer behaviour in your discussion.
- The word count for the assessment is 1500 words
- Use APA format of referencing style.
- Use at least 12 references of journals and academic sources with in-text citations.
- As this is an academic piece of work you must reference (cite) the sources you have used. This should be done within the essay and a reference list should be included at the end of your essay. Your in-text citations and reference list are not included in the 1500 words.