1. Social influences on consumer buying decisions are most likely to help in:
a. shaping human behavior and transmitting it from one generation to the next.
b. recognizing one's feelings and formulating opinions.
c. making impulse purchase decisions.
d. reducing a feeling of uncertainty among consumers.
2. To be useful, a segmentation scheme must produce segments that:
a. are divided according to the North American Industry Classification System.
b. are composed of people with different product needs.
c. are large enough to warrant developing and maintaining a special marketing mix.
d. are composed of people with different characteristics.
3. Periodic counting and cycle counting are two different systems for managing inventory accuracy. Which of the following statements is true?
A. Each time you do cycle counting, you only count a portion of the the total SKU's that you stock
B. Periodic counting generally occurs more frequently than cycle counting
C. An example of cycle counting is to count every SKU on the first day ( Jan1) of each year
D. Cycle counting generally counts every item in stock, whereas periodic counting generally does not