Social Influence What is conformity? Explaining Sherif s Results Why did Sherif s participants change their estimates when they had to call out their answers in the presence of other people? Explaining Asch s Results Why did Asch s real participants deny the evidence of their eyes and report the obviously incorrect answer chosen by the other group members? Motives for Conformity Explain the difference between the two main motives for conformity: informational social influ- ence and normative social influence. Group Size and Conformity What do you think happened in the Gawker s study? Can you predict the results? Resisting Social Influence What is reactance?