Complete this assignment in approximately 1,250 words (5 pages) excluding the appendices. For this task you can use British Airways Website or any other source of your choice. You can as well take assistance from the following resources:
1) From e-commerce to social commerce: A close look at design features By Zhao Huang and Morad Benyoucef
2) A research framework for social commerce adoption by Mahmood Hajli
Assignment brief:
Social commerce is a way of utilizing social media platforms (twitter, facebook, Instagram etc) to help promote your e-commerce site and to assist in the buying and selling of goods on the site. There are several activities in semester 2 which specifically concentrateon s-commerce.
Your task is to develop a plan for a social commerce strategy for an organisation of your choice that interacts with its customers online.
You can suggest ways of improving the current way they interact with customers or recommend new ways of doing it. Or you could recommend a way to develop a social commerce presence if they do not currently have one.
We will be looking for the following in your plan,
1. Research - introduction to the problem - background to the organisation and their online presence
2. Application - application of social commerce principles and frameworks using appropriate academic sources
3. Proposal - An S-commerce proposal with your proposed solution for the organisation including ideas for its implementation
4. Critique - A balanced evaluation of the benefits and risks of your proposal identifying any possible limitations to its implementation
5. Use of academic sources to substantiate your proposals using Harvard referencing