Problem
You've just received an email from a friend. He's just seen something on Twitter referencing the Gender in Televised Sport Study, which speaks to the social constructedness of demand for women's sports. He wants to know what this means. Everybody knows that women's sports are in less demand than men's because they are inherently less exciting and appealing. So what is this study attempting to say, if anything, that's different? Email him back and answer his question.