Task: I have a made up smoking cessation program to be opened in Arizona called Freedom Smoke Arizona and any suggestions you may have for these last 4 objectives would help.
The Four Ps:
What are the features? How is it positioned and differentiated from the competitors?
1) How will you promote the organization or program?
a) Personal selling
b) Advertising
c) Media mix (television, magazines, outdoor, direct mail, radio, Web site)
e) Sales promotion activities (trade show, promotional materials)
f) Public relations
2. Regulations
a. Identify the regulations that affect your plan.
3. Social marketing implications (if applicable)
4. Monitoring the plan
a. Create a way to monitor and evaluate the success of your plan.