The local community has always been a big part of your grandfather's business and he knew almost everyone in the community. Your grandfather attended all types of community events and would spend hours talking with friends and neighbors soliciting feedback and ideas on his business.
As you know, data are important to any business. In fact, data are an essential business asset. You have decided to start tracking detailed customer information for all business events from fund-raising to promotions.
Since you took over the business you have been collecting more and more event data to help you run marketing campaigns across events and optimize the event schedules.
One day, a sophisticated businessman walks into your business and asks to speak to the owner. He introduces himself as Lance Smith and says that he would like to talk to you in private.
Smith is retiring and is closing his business that was located just down the street, and he wants to sell you his detailed customer information. Smith would like a large sum of money to sell you his confidential customer contact information and sales reports for the past 20 years. He says he has more than 10,000 customers in his unique database. What do you do?