Skinner emphasized a scientific approach to the study of behavior, in part, because individual behavior is so unique. Understanding what the average person might do may tell us nothing about a certain individual. However, a science of personality that treats everyone as unique seems to become hopelessly complex, because we must study everyone individually. Does this really seem like a scientific approach, and whether it is or not, can it really help us to understand other people? Provide an example that illustrates the use of operant conditioning to shape your own personality. Can the same principles that shaped your personality be generalized to understanding the personality of others?