Problem:
Based on the company, Starbucks, prepare a paper in which you research the current customer base, buyer behavior, demographics, psychographics, lifestyle, geographic area, benefit segmentation, and user segmentation for the product or service. Based on your research, identify the ideal target market for your Learning Team's selected product (Frappucinno)
In your paper, be sure to include the following:
1) Specific description of target market, which should be measurable, accessible, sustainable, differentiable, and actionable.
2) Total marketing budget (where the cost of acquisition isn't greater than 10% of the product retail price or one month of an annual service).
3) Estimate the size of the market and estimated penetration percentage.
4) Justification for your answers.