Six Paths Analysis
Review Chapter 3, "Reconstruct Market Boundaries," and, using Figure 3-5 on page 79 as a guide, construct a quick six paths analysis for your chosen company.
a. This entails identifying (either in graphical or tabular form) the current state of competition, vis-à-vis industry, strategic group, buyer group, scope of product or offering, functional-emotional orientation, and time.
b. Then, use this analysis to inform your development of a strategy canvas, where you will begin to explore a reconstruction of market boundaries-looking to identify potential blue ocean spaces (see next step).