After reading the Hitachi Consulting White Paper titled, Six Key Trends Changing Supply Chain Management Today, from your perspective choose the two most important trends from the list of six; explain each trend and why you feel it has the most impact on supply chain management today. Be sure to include a real life example of a company that has been impacted by each of the two trends that you have selected. Trend 1 - Demand Planning; Trend 2- Globalization; Trend 3- Increased competition and price pressures; Trend 4- Outsourcing; Trend 5- Shortened and more complex product life cycles; Trend 6 - Closer integration and collaboration with suppliers.