Marketing Quiz:
Prepared by G. Lochiatto for Fall 2014 Term
Note: Please answer ten of the below questions as well as question 15 (Matching). Use relevant examples, textbook citations, Internet material and “real world” applications to support your answers. Make sure you complete the matching portion of the quiz. (Question 15).
1. List the six factors that distinguish services from goods.
2. Define benchmarking and discuss how it helps to improve a marketing strategy.
3. Identify and describe the stages of the product life cycle. Provide product examples for each stage.
4. Discuss the steps in the product development process.
5. How does the package fit into the marketing of a product and what are the functions of a product package?
6. Identify and discuss the major transportation alternatives.
7. Identify the elements of the physical distribution system and the questions each must address.
8. Define the supply chain and describe a manufacturing supply chain.
9. List, explain and provide examples of the three levels of distribution intensity.
10. Describe the role that marketing channels play in marketing strategy.
11. Describe six types of nonstore retailing.
12. List and describe the services provided by wholesalers and wholesaling intermediaries.
13. Describe the steps in the retailing strategy process.
14. Why is retailing such an important marketing channel?
15. Matching:
1. Total Quality Management
2. Product mix
3. Brand equity
4. Trademark
5. Distribution
6. Logistics
7. Supply Chain Management
8. Markup
9. Broker
10. General Merchandise retailer
11. Intensive Distribution
12. Brand
13. Brand Extension
14. Marketing Mix
15. Product
16. Specialty Product
17. Category Killer.
18. Markdown
1.______is a continuous effort to improve products and work processes.
2. The__ is a blending of the four strategy elements to fit the needs and preferences of a target market.
3. Bundle of physical, service and symbolic attributes is a_______.
4. Assortment of product offerings sold by a firm is called the_______.
5. A________ offers unique characteristics that cause buyers to prize those particular brands.
6. Name, term, sign, symbol or design that identifies a product is a ____.
7. _____is a strategy of attaching a popular name to a new product in an unrelated product category.
8. Brand for which the owner claims exclusive legal protection has a ____.
9.______is the added value that a well-known name gives to a product in the marketplace.
10. ____is the movement of products from producers to consumers.
11. ____is the process of coordinating the flow of information and products.
12. ____is the control of the activities of purchasing, processing and delivery of product from raw materials to finished products to consumers.
13. _____is the distribution of products through all available channels.
14. The ____ is the amount a retailer adds to the cost of a product.
15. A department store is an example of a ______.