Question1. Elaborate by using instances, two advantages the internet provides to direct marketers.
Question2. Apart from online marketing as a form of direct marketing, explain six other forms marketing which can be employed in dealing with consumers.
Question3. Describe what you understand by marketing ethics?
Question4. Determine a direct marketing campaign and describe the steps in its planning.
Question5. Elaborate on 4 reasons for testing in direct marketing.
Question6. Explain the purpose of the Test Matrix.
Question7. Explain five significant elements to be considered in Test Plan.