Question 1:
Illustrate out the roles which is played by advertisement in business and society.
Question 2:
Illustrate the consumer buying decision procedure.
Question 3:
Write down the various kinds of advertising appeal?
Question 4:
Write down the disadvantages and advantages of newspaper as a medium of advertising?
Question 5:
What are the four (4) types of analysis employed to develop a comprehensive model for evaluation of the sales organization?
Question 6:
Illustrate out the significance of media mix decision.