Question 1:
Explain and describe how personal selling and direct marketing can be employed to improve the relationship with customers.
Question 2:
‘The sole aim of marketing communications is to raise sales.’ Do you agree with this statement and why?
Question 3:
The development of television and communication technologies has led to exciting possibilities opening up the field of home shopping using multimedia devices. What are the propositions for promotional planners?
Question 4:
Describe and discuss the marketing communications tools required to launch the ‘iPad’ on a global scale.
Question 5:
Critically assess the use of controversial advertisements by companies. Use instances to support your answer.
Question 6:
Discuss and discuss the significance of market segmentation, target marketing and positioning in devising a marketing communications strategy.