Q1. In brief describe the significance of market segmentation.
Q2. Explain how does branding assist the consumers and the manufacturer?
Q3. Describe the concept of ethical pricing.
Q4. Recognize the tools of the marketing communications mix.
Q5. Describe the different decisions which companies make regarding the determination of the product lines and product mixes.
Q6. What do you mean by packaging? Describe its functions.
Q7. Describe in detail the effects of advertising on the society.
Q8. Describe the significance of pricing in the marketing mix.