SIE 415-515 Technical Sales & Marketing Assignment: Competitive Analysis- University of Arizona
Background: Understanding the competition is critical to the success of any organization. Many strategies and techniques are utilized for analyzing the competition, including SWOT Analysis, Porter's Five Forces Analysis, and Competitor Strength Grids.
Assignment: Individual students or small groups (up to 3 students) are to perform a competitive analysis for a company or a product line of your choice.
Assume that you work for a specific company and have been asked to perform an analysis of your company's competitive landscape for your upper management.
Any available resources may be utilized; however, all references should be provided. Be careful not to plagiarize. Analyze and synthesize information, and then write in your own words.
Based on the findings of the competitive analysis research, each individual or group will:
o Write a competitive analysis report that summarizes the findings of the analysis and makes recommendations about the sales and marketing strategies for the company based on the findings. The report should be well-organized, clear, concise and without grammatical and spelling errors. It should contain all of the qualities of effective written communication that we have discussed throughout the semester. This report should be a minimum of four pages in length.
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o Prepare a competitive analysis presentation that summarizes the findings of the analysis and makes recommendations about the sales and marketing strategies for the company based on the findings. The presentation should be polished and professional and should incorporate all of the qualities of an effective personal presentation that we have discussed throughout the semester. Include expanded explanations in the Notes area on each slide. This presentation should be between eight and ten minutes in length.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.