1. Super Bowl ads cost in the millions of dollars for every 30-second spot. Shriver makes the case that this kind of expenditure is worth it for Under Armour because Super Bowl advertising also brings many;
1) shoe orders.
2) consumer inquiries.
3) website visits.
4) PR opportunities.
5) sales promotion opportunities.
2. Which of the following statements is FALSE?
a. Promotions are capable of accomplishing more than a single objective.
b. Different promotion techniques achieve different objectives depending on the specific form of promotion.
c. Sales promotion tools may support advertising efforts by reinforcing a brand’s image.
d. Consumer-oriented promotions cannot leverage trade support.
e. All consumer-oriented promotion techniques provide consumers with rewards.