Preparation questions:
Should Alon plan on introducing Insight at OpenWorld 2000? Why or why not? What should Precise' sales strategy be for Insight?
Should they launch a separate sales force for the new product, or sell it through their existing sales force? How good is their current sales force?
What is the difference between selling their current core product - Precise/SQL - and selling the new Insight product?
Keeping in mind the limited functionality of the first version of the product, how should Insight be priced? (consider the dollar price as well as the pricing policy) How should Precise think about segmentation for this product?
Develop an ROI model for the Precise/SQL product?
Compare this to the price they are charging for the product. Why is the gap so big? Of what use are these data in developing an ROI for Insight?
Attachment:- Precise Software Solutions.pdf