Should starwood maintain a cooperative orientation or a


Starwood: Supply Chain Strategy " and "Sourcing Strategy at Starwood"

After a thorough analysis of the Video and other materials that you have reviewed, prepare your fifth report to Starwood, entitled "Starwood: Supply Chain Strategy". Your report will include the following issues:

a. Should Starwood maintain a cooperative orientation or a competitive orientation with its suppliers for the kinds of items described here? Why?

b. What types of information should Starwood exchange with its bed linens and terrycloth suppliers? What does Starwood risk by sharing too much information?

c. How would you approach the sourcing of bed linens and terrycloth items?

d. Under what circumstances would you change suppliers?

e. In addition to performing value analysis on the services its property offer, Starwood also evaluates the performance of its suppliers against contract metrics using the bed linens and terry cloth supplier as an example. Describe some of the metrics Starwood should use.

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Operation Management: Should starwood maintain a cooperative orientation or a
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