1. Should Shade introduce scented soaps to True Body's product line? Explain.
2. What steps should Shade take to increase the in-store shelf space of True Body's products?
3. Given Shade's vision for her company (soaps that are all-natural, unscented, and affordable), do you think that her concerns over the proposed higher prices that Whole Foods would charge for her unscented soaps are justified? Explain.
4. Write a one-page memo to Janice Shade outlining the key components of a marketing strategy that will increase her company's in-store shelf space and its sales.