Homework: Roku External / Industry Analysis
Purpose of Homework
Evaluate an organization's strategy, environment, and internal activities using appropriate analytical frameworks (e.g., industry analysis, VRIO, value chain analysis, corporate-advantage concepts) for the purpose of providing recommendations for how a firm can improve its performance relative to its competitors;
Generate viable options to specific strategic decisions (e.g., industry positioning, competitive advantage)
INSTRUCTIONS
After reading chapter 4 and the Roku case, prepare your answers in a .doc or .pdf to the following questions. You will not need to do any additional research other than the case, videos, and website link provided.
1) Apply the VRIO framework to determine whether Roku has a competitive advantage. If so, is its competitive advantage sustainable? Why or why not?
2) Was advertising the best business model?
3) Should Roku try to remain neutral, or should it follow Apple, Amazon and others with investments in more proprietary content?
4) Should Roku stay the course and remain focused on building the installed base of Connected TVs and drive advertising?
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.