Should marketing manager client be a focus group moderator


Assignment:

Q1. Should the members of a focus group be similar or dissimilar? Why?

Q2. Describe what a focus group setting looks like and how a focus group would take place in one.

Q3. Should the marketing manager client be a focus group moderator? Why or why not?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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