Should cree pursue led backlighting general lighting or, Operation Management

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Should cree pursue led backlighting general lighting or

HBR Case Study: Cree, Inc.: Which Bright Future?

1. Should Cree pursue LED backlighting, general lighting, or both?

2. How do the technology and industry forecasts factor into your market choice?

3. How is your choice affected by Cree’s internal capabilities and the kind of capabilities that it might develop over the next five years?

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