Should cemex pricing strategy be skimming premium or market, Operation Management

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Should cemex pricing strategy be skimming premium or market

1. As a supply chain manager, outline how you would go about assessing the capability of a supply chain to cope with unexpected risks.

2. Should CEMEX pricing strategy be skimming, premium, or market penetration based upon their customers and competition?

3. Should CEMEX market cement directly to customers or through distributors/wholesalers (intermediaries). Will you follow an exclusive, selective or intensive distribution?

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