Solved: Should all firms seek a transnational strategy when, Business Management

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Should all firms seek a transnational strategy when

Discussion Question

For the discussion this week, let's explore what seems to be the "best" international strategy - the transnational strategy that seeks both lower cost and localization (differentiation). Should all firms seek a transnational strategy when expanding beyond their domestic markets and production? Why or why not?

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Business Management: Should all firms seek a transnational strategy when

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