Question: 1. Should a marketing manager or a business refuse to produce an "energy-gobbling" appliance that some consumers are demanding? Should a firm install an expensive safety device that will in-crease costs but that customers don't want? Are the same principles involved in both these questions? Explain.
2. Discuss how one or more of the trends or changes is affecting marketing strategy planning for a specific firm that serves the market where you live.
3. Discuss how slower economic growth or no economic growth would affect your college community-in particular, its marketing institutions.