Short Paper Assignment: Consumer Buying Behavior . Write a one-page paper addressing the points below in paragraph format. Use these bullets as a checklist.
Introduction: briefly introduce your paper. The introduction provides you an opportunity to capture your reader's attention and to provide an overview and give the reader a preview of your essay.
1. Why is understanding consumer behavior so important for companies? Think of examples in which companies understood their customers, as well as examples of companies that you think did not understand their customers.
2. Identify the company you chose and describe the product or service it provides.
3. Describe the types of buyers most likely to purchase this product or service.
4. Indicate the personal factors that might impact their buying decision.
Conclusion: The conclusion reminds the reader what your paper is about and allows you to make a final point without introducing new information.