Question: Many Social Scientists such as Sharon Zukin observe that there has been a shift in the last century from an industrial society to a consumer society. Consumption, the act of buying goods or services has according to observations made by Social Scientists become an integral part of who we are as a society. Ownership of goods and aspiring to buy goods in order to fit into the world we live in has become a trait of what they observe to be a contemporary consumer society. This essay will explore how Sharon Zukin's argument that consumption is both a creative and a controlled act by drawing on a small sample of observations and arguments made by respected social scientists such as Thornstein Veblen, Warren Sussman, and Zygmunt Bauman, who strengthen Zukins argument that our buying habits are both creative and controlled. Need Assignment Help?