Maryis themarketing manager of a small human resource (HR) consultancy firm. She wants to address improving customer relations and understanding and managing consumer behavior.
She would like to implement a process of using a database to assist her company in its marketing efforts. She is also concerned about online privacy versus off-line privacy.
Now, respond to the following:
1. How would you address mary concern about the level of privacy in an online versus off-line database?m
2. What are ways in which she might be able to use the database for better understanding consumer behavior and building customer relationships? Provide at least five such ways.