She is used to campaigning over traditional media and she, Operation Management

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She is used to campaigning over traditional media and she

Jasmine is a marketing manager. When one of her subordinates comes up with the idea to run a social campaign to generate user awareness, Jasmine accepts without hesitation. She is used to campaigning over traditional media, and she knows that a campaign over social media can invite quick negative reviews. However, she is willing to take the risk. Jasmine’s actions portray her:?

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