Discussion; What is Marketing?
• "What is marketing"? Think back to your impressions before you started this class versus how you would answer now that you are being introduced to the marketing world.
• Is marketing all about sales and profits, or is it about advertising or public relations, or is it about something else?
• Share your point of view about the meaning and role of marketing and customer relationship management.
• To explain, try to think of examples of companies you have relationships with -- dry cleaners, a candy bar company, insurance company, or restaurant chain? Why do you keep going back (or why not)?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.