Answer the following questions:
Problem 1: Demonstrate with the help of real - life example, the role played by personal factors in shaping the buying behavior of a consumer.
Problem 2: Imagine yourself to be a Market Researcher of 'ABC' Company. You are responsible for deciding how many and which segments of customers can the company serve best. How would you evaluate and select target segments?
Problem 3: Identify a product or service you are familiar with. Now, discuss the important decisions involved in the development and marketing of that product or service.
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Attachment:- Introduction to Marketing.rar