Question: Which best describes how interest groups shape public opinion on important issues? Need Assignment Help? They direct the allocation of funding for a variety of different competing interests, ensuring that ones in alignment with their goals receive the most support. They engage at a high and consistent level to steer the conversation in a direction that aligns with their goals and aspirations. They influence public policy by lobbying elected officials, organizing grassroots campaigns, and providing expertise on relevant issues. They use news broadcasts, reporting, editorials, and carefully selected expert analyses that align with the preferred opinion.