Shannon has developed a new type of space heater that is


Question: Shannon has developed a new type of space heater that is quieter and safer than previous generations of space heaters and is particularly geared to people who live in small spaces, such as apartments or dorm rooms. Shannon doesn't know how to price this product. Describe to Shannon the two most common methods of pricing as explained in this chapter. Which of these pricing methods would you suggest Shannon use, and why?

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Finance Basics: Shannon has developed a new type of space heater that is
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