1. Several soft drinks and juice companies are planning to put their names on fresh food and many of their initial forays will be in produce. (For example, Dole introduced freshly packaged salads with croutons and dressing). Discuss 2 challenges that companies might face, while doing so. Also, suggest 2 ways these challenges might be overcome?
2. What are the pros and cons of regionalized marketing, or segmenting products on a geographic basis?