Why didn't I think of that? paper 10 % of total grade
For the WDITOT paper, the student must find a company that is presently in operation and that they think would be suitable for franchise expansion. Student must provide a business card, menu, etc. from the business. This cannot be a company that is already officering franchises.
I am very flexible on where you get your ideas. It can be business publications, magazines, trade publications, websites, etc. The more creative and original, the better it is. I will tire quickly if I see the same idea over and over. Don't just give me a " current events" report on an article that you read. I want to see critical thought and analysis that shows your growing understanding of opportunity recognition skills and what businesses might be franchiseable.
The paper should address the following:
A paragraph providing a clear statement of the purpose of the business.
A discussion of the underlying sources of the opportunity (major trends in industry, economy, society, etc.
Several recommendations that you would give the entrepreneur on possible risks facing the business.
Several recommendations you would give the entrepreneur on how to expand the business through franchising.
Minimum (two pages) and maximum (four pages) typed. Attached a copy of the article, business card, menu, print out of the internet home page of the business, etc. To your paper with a full bibliographical citation written on the article itself. The WDITOT paper counts for 15% of your total grade.