Discussion response:
- Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands (not necessarily in the same industry as your CHOSEN COMPANY) you believe have the strongest likelihood of remaining a source of advantage in the 21st Century and explain why. How can your CHOSEN COMPANY use these same factors to improve its position?
- Explain the effects you believe the Internet's capabilities will have on the 3 brands you identified in the previous discussion and what the owner of the brand SHOULD DO - not what they they have done - in light of them.
Be sure to cite your sources in APA format.