Setting the price for a specific product or service


Setting the price

Question 1) Please discuss how a company goes about setting the price for a specific product or service (Price = product + service + profit + image).

Levels of a product's life cycle

Question 2) Discuss the 5 levels of a product's life cycle? Please give one example of a specific product that has followed this cycle.

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Marketing Management: Setting the price for a specific product or service
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