Setting customer value-based pricing in a country


Problem: In Country Manager, Which of the following is NOT a legitimate benefit to consider when setting customer value-based pricing in a country where labor costs are significantly lower than in the home market?

  • a car that offers more mileage between oil changes than the competition
  • a detergent that cleans more clothing with less quantity a floor cleaning pad (e.g., Swiffer TM) that saves time when cleaning
  • a whitening toothpaste that leaves teeth notably whiter

 

 

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Other Subject: Setting customer value-based pricing in a country
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