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Sets out your analysis of the potential weaknesses of the

Select a product/service brand and develop a detailed report which:

a. Identifies the main elements that shape the current "personality" of the brand. Assessing the current brand strategy, focusing on the organisation's approach to creating a competitive positioning for the product/service and maximising brand equity.

b. Sets out your analysis of the potential weaknesses of the existing strategy and identifies the brand strategy you would recommend to address these weaknesses.

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