Competition, Marketing Mix and Pricing:
Project description:
For this assignment, use the same health care provider as in Assignment
1. Determine the key characteristics of the users of the products and/or services of the health care provider you selected.
2. Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success.
3. Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
4. Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.The specific course learning outcomes associated with this assignment are:
Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
- Analyze the users of the health care system.
- Describe the various tools of the marketing mix available to health care providers.
- Use technology and information resources to research issues in health services marketing.