Services differ from products in several important ways


1. Best way to describe the process of persuasion, i.e., describe how people get others to agree with their point of view.

2. Services differ from products in several important ways. Describe the distinctive characteristics of services.

3. Describe the decisions that firms must make as they consider the steps in the New-Product Development Decision Process.

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Operation Management: Services differ from products in several important ways
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