Problem: The CEO asked you to have lunch with him and explain exactly how you, in your role, could help the firm achieve a competitive advantage through improved supply chain management. He asked you to discuss the following specific points with him:
Q1. What supply chain management refers to and how it might differ between service type businesses and product type businesses, and between retail and manufacturing type businesses.
Q2. How you would assess whether a firm has an effective versus ineffective supply chain?
ive and explain one example of a firm with an effective supply chain and one with an ineffective supply chain.