1. Laelle Corp., a furniture manufacturing company, uses marketing efforts like paid television commercials and magazine inserts to publicize its products. These are examples of activities associated with:
personal selling.
nonstore retailing.
advertising.
franchising
2. Service delivery can be improved by:
maximizing wait times for customers.
implementing a no-return policy after sale.
increasing the costs of services provided.
choosing the right distribution channel
3. To consumers, value is based upon:
ability to get a discount on a product.
the absolute monetary value of price.
perceived satisfaction.
the steadiness of price over a period of time.
4. _____ is the element in the promotional mix that evaluates the public's attitudes, identifies issues that may elicit their concern, and executes programs to gain their understanding and acceptance.
Cooperative advertising
Personal selling
Sales promotion
Public relations