Write a four to five (4-5) page paper in which you:
1. Discuss the type of product the company will offer and identify its primary characteristics.
2. Discuss the service component of the product and how it will be used to enhance the product.
3. Explain how the product could be expanded to a product line, and the depth and breadth of the line.
4. Determine how the core business may change in response to industry or market changes.
5. Support your marketing plan with at least two (2) reference sources that discuss the nature of the product.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.