Selling business units to a strategic buyer


Assignment:

A company intends to sell one of its larger business units to a strategic buyer. The company’s controller is concerned because the sale would result in overcapacity of 25 percent in the company’s information technology (IT) center. He proposes that the company be compensated for these stranded costs by an increase in the sale price. Discuss what reaction you expect from the buyer.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: Selling business units to a strategic buyer
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