Select one of the scenarios in the Case Study document and write a 350- to 700-word negative message to the stated audience, employing the strategies learned in Ch. 8. Make sure to include the following in your message:
- Discussion of the channel(s) or media with which the message would be ultimately communicated to the affected group(s), as well as the timing of distribution through these channels/media.
Apply appropriate APA formatting. Make sure to have a title page and reference page.
Scenario: You are a member of the senior management team for a local department store chain that has been in business since the 1930s. A major discount retailer moved into your town the previous year and began a price war with your store. After a year, sales are down dramatically, and the owner has decided to liquidate the business because it can no longer compete with the national retailer. The store has a number of long-term employees, some of whom have more than 20 years of service. The company will offer severance packages to employees equal to one week of pay for every year of service the employee has as of January 1 of the following year, which is the expected date of closure. Generate a message that will announce the closure of the store, the severance packages and benefits available to employees, and retraining and outplacement resources that will be offered to assist displaced workers.