Marketing Communications Memo
Select one of the following scenarios, where an organization is creating an integrated marketing communications plan to increase its customer base, as the basis for your memo:
- You are the owner of a small business in a large metropolitan area. You specialize in designer women's clothing.
- You have been hired by a national toy manufacturer to develop and create a new line of educational toys for kids aged 7-10.
- You are the marketing director for a military veteran's foundation that must raise money to create a fallen heroes monument.
Prepare a 1,050- to 1,400-word memo to the organization's management team and discuss the importance of demographic and psychographic information in developing marketing communications.